PORTFOLIO

AMERICAN CANCER SOCIETY

Attendees: media representatives and beauty editors
Type of event: "Choose You" celebrity campaign
Concept: press conferences and public event to introduce the "Choose You" campaign and celebrity spokesperson Ellen Pompeo
Highlights: digital media campaign reveal on 30 story Times Square billboard, simultaneous webcast to ACS.org, 40' graphic stage backdrop with 3D Flower "Switch", live web consumer kiosks, street team activation