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PROCTOR & GAMBLE

Beauty Full Circle

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  • Proctor & Gamble
  • Proctor & Gamble
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  • Attendees: Editors and beauty executives
  • Type of event: Press Conference/Brand Revitalization
  • Concept: To promote a renewed awareness for new and current products within the Proctor & Gamble family. Editors had the chance to attend mini-seminars held within each individual brand experience: CoverGirl, Venus, Clairol, Olay, Pantene
  • Highlights: Each participating brand hosted guest lecturers ranging from celebrity aestheticians and renowned makeup artists to product scientists and brand ambassadors.
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