PROCTER & GAMBLE
Beauty Full Circle
- Attendees: Editors and beauty executives
- Type of event: Press Conference/Brand Revitalization
- Concept: To promote a renewed awareness for new and current products within the Procter & Gamble family. Editors had the chance to attend mini-seminars held within each individual brand experience: CoverGirl, Venus, Clairol, Olay, Pantene
- Highlights: Each participating brand hosted guest lecturers ranging from celebrity aestheticians and renowned makeup artists to product scientists and brand ambassadors.