PORTFOLIO

BRUMMEL & BROWN

Karaoke Spin Tour

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  • Attendees: Hundreds of consumers
  • Type of event: Consumer sampling program: six one-day events per city over a six-week period
  • Concept: Promote Brummel & Brown via trendy karaoke spin classes
  • Highlights: Modular branded stage; custom branded spin bikes retrofitted with LCD screens; product display tables