PORTFOLIO

SHISEIDO

Attendees: 75 beauty editors
Type of event: Product launch
Concept: Create an ambience that reflected the luminescent, luxurious and liberating aura of the fragrance
Highlights: Re-creation of an elegant Japanese teahouse, an onsite Japanese calligrapher painted the characters that symbolized "zen" to each guest, an Ikebana instructor taught guests the art of Japanese flower arrangement